Brand IdentityUser Experience DesignUser Interface Design

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On a typical day, we interact more than 50 times with our phones: opening emails, going into Facebook, Instagram, answering a survey, reading a newspaper, watching a video, answering some trivia… Each interaction gives companies information about our behavior.

What would happen if you could somehow be rewarded for all of this? That’s where Vinco comes in: an App that suggests simple tasks for users to carry out in exchange for points or prizes.

The people from Pontamedia, whose product was starting to get some attention from investors and users due to its usefulness and commercial potential, decided to take on a complex challenge: rethinking their entire product for the launch of an ICO.

Capturas de la versión original de Vinco, conocida como DSBLQ.

My Rol

As the designer in charge of carrying out this project for Indicius, my work consisted of the following:

→ Designing a new visual identity for Vinco.

→ Designing a site for the ICO.

→ Redesigning the user experience and working side by side with the founding team.

→ Coordinating the team of illustrators and animators, ensuring conceptual and visual consistency in relation to the brand. 

Constructing the Vinco brand

Having previously identified that one of the weakest aspects of DSBLQ was lacking a visual system to differentiate and promote the brand, we decided to start working on their identity: a positive and memorable identity, in motion, capable of appealing equally to both users and investors.

The Google Launchpad experience

While we were working on the visual identity, Vinco was selected by Google to be part of their accelerator program, Google Launchpad. We participated in a Google Sprint as part of their mentorship, where we were able to elaborate and test a prototype.

Designing the App

With the feedback obtained from the Sprint and the brand’s visual identity defined, we started creating Vinco’s design system.

Sistema de diseño Vinco

We started outlining the user experience as we generated the various design components. It’s worth noting that this time, unlike in other projects, we decided to skip the construction of wireframes. Despite the fact that they’re usually a very useful tool for testing out alternatives in terms of layout and functionality, we were able to cover that necessity by first quickly sketching out prototypes and then creating a high fidelity prototype. 

Simultaneously, Mariana Carrionero, Gaston Vazques (Founders of Esmile) and  Nicolás Baumgartner joined the team. We iterated in the design of illustrations and animations that were extremely important within Vinco’s visual system.

Focus on the details

During the design of the App, we paid special attention to the details, incorporating short but alluring animations to highlight important information for the users, such as redeeming a reward or obtaining points.

It’s always a challenge to work on projects as integral as Vinco because they require an holistic approach that combines strategic thinking and execution. Working with both the Vinco and Indicius teams allowed us to co-create a product that’s appealing for users and aligned with the business objectives for this new phase.